Retailer's secret weapon for staying current

Europe’s best up-and-coming food & beverage brands with one minimum checkout and free shipping from €250 per brand

  • Minimum order of €100 per brand

    Try and test sales of new products without harming the cashflow

    Unique products curated for your store

    Discover and order from independent brands customers love

    All products in one platform

    Buy directly from multiple brands without creating numerous user-accounts

    Free shipping from €250 per brand

    Enjoy free shipping from €250 per brand

  • Discover

    what’s new

    this week

    It has never been easier to stand out and offer unique products & shopping experience to your customers.

    Suppliers on Vegshelf add new products daily, so there’s always something new to discover.

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  • Shop from brands across all categories
    Future of food at your fingertips. Discover, order and bring your customers’ shopping experience to the next level.
  • "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR GmbH

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR GmbH

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf B2B platform."

    Christiane Wader,
    Founder of KETOFAKTUR GmbH

    "We have launched Willicroft products with several major European retailers, and hopefully with the help of Vegshelf - we can secure German one soon."

    Brad Vanstone,
    Founder of Willicroft

    "We need to tell our story to a broader audience to get trade buyers' attention. That's where Vegshelf platform steps in and helps us to get our products in front of retail and foodservice buyers."

    Peter Feddersen,
    Co-founder of Soul Brasil Cuisine
  • Meet world's best independent brands on Vegshelf
    The most innovative food & beverage startups, Europe's artisan makers, and well-established local manufacturers. Meet them all here.

    Willicroft from Netherlands

    Basta Sia Buono from Belgium

    Pa'lais from Belgium

    Soul Brasil from Germany

Frequently asked questions

What is Vegshelf?
Vegshelf is a B2B marketplace where local & independent European (online) stores discover, meet and order from the best emerging food & beverage brands on the planet. With low minimum order quantities, free shipping from 250€, and zero commission on orders, Vegshelf makes it the easiest way for local stores to discover and order from up-and-coming food brands that customers love and demand.
How do I buy from the Vegshelf wholesale marketplace?
After you have signed up and been approved, you can start ordering on Vegshelf. You can filter products by category, price, required delivery & storage temperature, country and other specific product values, or simply use a search bar to find exactly what you’re looking for in just a few clicks. Plus, we feature the last added products weekly in “New brands” page.
In which countries Vegshelf is available?
Currently Vegshelf is available for users in Germany, Austria, Netherlands and Belgium. Stay tuned - more countries will be added soon!
How can I view the wholesale prices?
We verify every single supplier and buyer on Vegshelf to ensure trust & quality among our users. You need to register and get verified to get full access to the Vegshelf marketplace, including to see the wholesale prices and place orders.
Why should I order via Vegshelf’ wholesale marketplace?
Vegshelf is the first digital wholesale marketplace powering the independent food (online) stores with the digital tools and wholesale access to an extremely unique assortment that is usually available to big retail players. With low order minimums, free shipping from 250€, and zero commission on orders, Vegshelf makes it the easiest way for stores to discover, order products and build relationships with up-and-coming European food & beverage brands, while delivering the products that their customers are looking for.
Do I need to pay for shipping when ordering via Vegshelf?
If you spend €250 (excl. VAT) per brand, free shipping will be applied. If the order is below €250 (excl. VAT), the flat-rate shipping fee of up to €25 will be applied (depends per brand).
How does shipping & returns work on Vegshelf?
Each brand is responsible for their order fullfilment and shipping. We have chosen to set a very low minimum order value (€100), so that our stores can easily try new products without harming their cashflow. The consequence to this is that we do not manage returns. However, you have the possibility to claim unconformity of the order within 72h after receiving the order by either contacting the brand directly by sending them a message or contacting us at support@vegshelf.com.
Can I buy from Vegshelf without having a business?
No, Vegshelf is exclusively a B2B marketplace dedicated for food & beverage wholesale. To sign up and buy on Vegshelf, you need to be a registered company with a valid registration and VAT number.
Can I contact the brands to ask questions & inquire for samples?
Yes, you can communicate with any brand to ask further questions about their products and company via in-app messaging that’s available from every brand’s company page.
How do you select brands?
We personally select and vet all the brands on Vegshelf for their quality and reliability. Beyond being a registered company, the values that we seek in our brands are sustainability, great taste of their products (we’re in the food business at the end :), beautiful packaging, unique value proposition, production and order fulfillment capacities, and most importantly we check the brand’s engagement and following by existing customers to ensure that you get access to product’s truly loved by customers. If you have a brand that you would love to see on Vegshelf, we want to know → support@vegshelf.com
How much does it cost?
Vegshelf is completely free for retailers. There are no membership payments, hidden service fees, commissions or any contract. Even with brands paying us a fee on their sale, we can guarantee the best wholesale prices to our retailers thanks to our model’s competitiveness and efficiency.
Will I receive my VAT invoice?
Yes, for every supplier order placed on Vegshelf, you will receive VAT invoice in your user’s dashboard that’s ready for download/print.
Ready to become your customers' favourite food store?
1
Register, get verified and access Vegshelf digital B2B marketplace as a retailer
2
Discover inspiring products, communicate directly with brands and request samples
3
Order directly from multiple brands in one checkout, receive order updates & invoices in one place
Want to sell via Vegshelf? More info
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