Discover unique
  vegan   food and beverage products for your store

Vegshelf is an online wholesale marketplace for independent food stores and coffee shops to discover unique products and order them directly from suppliers across Europe. The time is now, come join us.

Order today's most exciting food & beverage brands for your storeRetailer's secret weapon for staying current
  • Low order minimums of €100 per brand

    Your next bestsellers in one digital platform

    Free shipping from €250 per brand

  • Europe's most unique products, in one place

    Discover the newest better-for-you food, beverage and wellness products on the market without spending hours browsing the internet or attending trade fairs.

    Access hard-to-find vegan food and beverage brands, see complete product information, wholesale prices, and order in bulk directly to your food store, café, or warehouse.

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    Baetter Baking - baking mixes
    Easip - non-alcholic drinks
    Amara food - snack bars
    Cravers - hazelnut butters
    UNMILK - plant-based drinks
    Just Nosh - popped lotus snacks
    Omage - plant-based cheese alternative
    ROY Kombucha - beverages
    TodaVida - fruit spreads
     
  • Online wholesale of vegan food and beverage across all categories

    From plant-based cheese to gluten-free snacks, and best-in-class drinks. Grow your business by offering unique products your customers want - sustainable, bold, and made by real people.

  • Amanase GmbH

    "Choosing Vegshelf as one of our first B2B partners makes perfect sense for Amanase since we want to grow organically in independent and specialty retail in Germany. The fact that Vegshelf charges a commission that's two times lower than that of a distributor, the innovativeness of their technology, and having the same values made the decision about this cooperation a very easy one."

    Denis Gündes

    Denis Gündes,

    Co-founder of Amanase GmbH

    KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf wholesale marketplace."

    Christiane Wader

    Christiane Wader,

    Founder of KETOFAKTUR GmbH

    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get professional buyers' attention. That's where Vegshelf B2B marketplace steps in and helps us to get our products in front of independet and specialty stores."

    Peter Feddersen

    Peter Feddersen,

    Co-founder of Soul Brasil Cuisine

    Amanase GmbH

    "Choosing Vegshelf as one of our first B2B partners makes perfect sense for Amanase since we want to grow organically in independent and specialty retail in Germany. The fact that Vegshelf charges a commission that's two times lower than that of a distributor, the innovativeness of their technology, and having the same values made the decision about this cooperation a very easy one."

    Denis Gündes

    Denis Gündes,

    Co-founder of Amanase GmbH

    KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf wholesale marketplace."

    Christiane Wader

    Christiane Wader,

    Founder of KETOFAKTUR GmbH

    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get professional buyers' attention. That's where Vegshelf B2B marketplace steps in and helps us to get our products in front of independet and specialty stores."

    Peter Feddersen

    Peter Feddersen,

    Co-founder of Soul Brasil Cuisine

    Amanase GmbH

    "Choosing Vegshelf as one of our first B2B partners makes perfect sense for Amanase since we want to grow organically in independent and specialty retail in Germany. The fact that Vegshelf charges a commission that's two times lower than that of a distributor, the innovativeness of their technology, and having the same values made the decision about this cooperation a very easy one."

    Denis Gündes

    Denis Gündes,

    Co-founder of Amanase GmbH

    KETOFAKTUR

    "We have just started to enter retail chains and are looking to expand the number of point of sales in certain retail and high-end food service with the help of Vegshelf wholesale marketplace."

    Christiane Wader

    Christiane Wader,

    Founder of KETOFAKTUR GmbH

    Soul Brasil Cuisine

    "We need to tell our story to a broader audience to get professional buyers' attention. That's where Vegshelf B2B marketplace steps in and helps us to get our products in front of independet and specialty stores."

    Peter Feddersen

    Peter Feddersen,

    Co-founder of Soul Brasil Cuisine

  • Meet the brands shaping the future of food

    Europe's challenger brands, artisan vegan food producers, and well-established local manufacturers. Handpicked, verified, and ready for wholesale orders on Vegshelf.

    Baetter Baking

    Baetter Baking

    Düsseldorf

    Pa'lais

    Pa'lais

    Brussels

    Just Nosh

    Just Nosh

    Berlin

    Jay & Joy

    Jay & Joy

    Paris

Frequently asked questions

What is Vegshelf?

Vegshelf is a curated wholesale marketplace where local & independent European retailers discover, meet and order from today’s most exciting food & beverage brands. With low minimum order quantities, free shipping from 250€, and zero commission on orders, Vegshelf makes it the easiest way for local stores to discover and order from up-and-coming food brands that customers love and demand.

How do I buy from the Vegshelf wholesale marketplace?

After you have signed up and been approved, you can start ordering on Vegshelf. You can filter products by category, price, required delivery & storage temperature, country and other specific product values, or simply use a search bar to find exactly what you’re looking for in just a few clicks. Plus, we feature the last added products weekly in “New brands” page.

In which countries Vegshelf is available?

Currently Vegshelf is available for users in Germany, France, Netherlands and Belgium. Stay tuned - more countries will be added soon!

How can I view the wholesale prices?

We verify every single supplier and buyer on Vegshelf to ensure trust & quality among our users. You need to register and get verified to get full access to the Vegshelf marketplace, including to see the wholesale prices and place orders.

Why should I order via Vegshelf’ wholesale marketplace?

Vegshelf is powering independent retailers with access to today’s most exciting brands and digital tools usually available only to big retail players. By using Vegshelf, our retailers are saving up to 80% of their time and money, and are 10x more efficient in their product discovery and order management processes. All that while always remaining up-to-date in terms of the latest food & beverage brands.

Do I need to pay for shipping when ordering via Vegshelf?

If you spend €250 (excl. VAT) per brand, free shipping will be applied. If the order is below €250 (excl. VAT), the flat-rate shipping fee of up to €35 will be applied (depends per brand).

How does shipping & returns work on Vegshelf?

Each brand is responsible for their order fullfilment and shipping. We have chosen to set a very low minimum order value (€100), so that our retailers can easily try new products without harming their cashflow. The consequence to this is that we do not manage returns. However, you have the possibility to claim unconformity of the order within 72h after receiving the order by either contacting the brand directly by sending them a message or contacting us at hello@vegshelf.com.

Can I buy from Vegshelf without having a business?

No, Vegshelf is exclusively a B2B (business-to-business) marketplace dedicated for food & beverage wholesale. To sign up and buy on Vegshelf, you need to be a registered company with valid registration and VAT numbers.

Can I contact the brands to ask questions & inquire for samples?

Absolutely. You can communicate directly with any brand on Vegshelf using the messaging tool and see all your message history in your account’s “Messages” page.

How do you select brands?

We go through deep selection process and vet all brands for their quality, sustainability and reliability. Beyond being a registered company, the things we're seeking in our brands and their products are plant-based, great taste, beautiful packaging, unique value proposition, production and order fulfillment capacities, and brand’s engagement and following by existing customers to ensure that you get access to product’s truly loved by customers. If you have a brand that you would love to see on Vegshelf, we need to know → hello@vegshelf.com.

How much does it cost?

Vegshelf is completely free for retailers. There are no membership payments, hidden service fees, commissions or any contract. Even with brands paying us a commission fee on their sale, we can guarantee the best wholesale prices to our retailers thanks to our model’s competitiveness and efficiency.

Will I receive my VAT invoice?

Yes, for every supplier order placed on Vegshelf, you will receive VAT invoice. All invoices are available for downloading or printing at any time from your account’s “Invoices” page.

Designed to make independent businesses thrive

Extremely resilient, embedded in local communities and our culture - those are European small businesses. By providing with tools, technology and terms usually available to large players, we ensure they win.

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Set up your store for success. Join Vegshelf.

1

Register, get verified, and discover emerging vegan products

2

Buy wholesale and receive delivery updates in your e-mail

3

Stand out and grow sales by offering products customers want

Want to sell on Vegshelf? More info

SHELF DIGEST

New, digital way of food wholesale is here

Our resources, exclusively curated for retailers and wholesalers, give you the insights and inspiration to grow your business in the ever-changing world of food and beverage.

Where to source vegan food and beverage products
Why retailers need more vegan products in assortment
Why coffee shops need to offer vegan food and drinks
Why independent retail is perfect for new brands
Where to source vegan food and beverage products
Why retailers need more vegan products in assortment
Why coffee shops need to offer vegan food and drinks
Why independent retail is perfect for new brands
Where to source vegan food and beverage products
Why retailers need more vegan products in assortment
Why coffee shops need to offer vegan food and drinks
Why independent retail is perfect for new brands

Want to try some products first?

Join the waitlist for Vegshelf sample box.