The Vegshelf story

Story of Vegshelf starts from our own daily struggle to find a good range of quality, indulging plant-based food products on supermarket shelves, restaurant menus, and in our favorite coffee shops.


Thanks to our team's background in CPG distribution, entrepreneurship, and engineering, we knew exactly what's our solution to this problem and started working on the concept of Vegshelf back in 2018.

Our vision is to be the largest emerging & innovative food brand database and discovery platform worldwide.

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On the mission to make plant-based food accessible to everyone everywhere 

Great plant-based brands, technology and dynamics of international B2B trade is what drives us at Vegshelf. 

Created so businesses and planet can thrive

Germany-based, but internationally-minded, Vegshelf is a digital B2B platform streamlining discovery, sampling and sourcing process of emerging European plant-based food & beverage brands for supermarkets, restaurants, and independent stores.

At Vegshelf we believe that beyond being good for animals, humans and the planet, first and foremost plant-based food must be delicious, affordable, and accessible to everyone everywhere to make a real difference in the current food system.


That's why we started Vegshelf - to provide exposure to emerging plant-based product suppliers and grow their brands, while simplifying the discovery, evaluation and sourcing process for restaurants, supermarkets and independent stores. 

The future is plant-based. Join our team today!

With double-digit yearly growth, the plant-based food industry shows no signs of slowing down. More so, today over 70% of the world population is either reducing meat consumption or leaving meat off the table altogether. The future truly is plant-based. Therefore, join us and let's build it together today!


See the available positions below.

Vegshelf B2B Platform



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